Fast Facts

Client: Ontra
Function: Marketing
Company context: ~30-person marketing org within ~400-person company
Engagement arc: Audit/Benchmarking → Action Plan → Brand governance build → Team training and enablement​

​

Headline Results

• AI-ready brand guide and custom writing assistant deployed

• Team-wide uplift in prompting, assistant building, and NotebookLM skills

• Brand consistency improved across all marketing outputs

• Team confidence accelerated through training and office hours

​

Phase 1: Assessment & Benchmarking

Gravi AI conducted a structured assessment to understand Ontra’s current AI readiness and identify the highest-impact opportunities. This included a team-wide AI readiness survey, a leadership alignment interview, and seven functional team interviews. Insights from this work were synthesized into a Discovery Findings Report that included an AI Maturity Benchmark scorecard, three immediate quick wins, a readiness-for-change assessment, and a recommended roadmap for training and enablement.

​

Phase 2: Training and Enablement

Building on the assessment, Gravi AI delivered a focused enablement program that directly addressed the key findings. The work strengthened brand governance, improved team-wide AI skills through training, and established repeatable customer intelligence AI workflows.
 

Key components included:

• Brand Governance Enablement

  • ​AI-ready brand guide structured for LLMs

  • Brand-trained writing assistant built inside Ontra’s secure environment

  • Slack-based brand voice checker for real-time tone and clarity reviews

• Marketing Team AI Skills Training

  • ​Prompting and AI effectiveness workshop

  • Custom assistant creation workshop

  • NotebookLM Customer Intelligence workshop

  • Office-hours for Q&A and workflow refinement
     

The Results

1. AI-ready brand governance created
   Consistent outputs across all AI tools and marketing workflows.

2. Faster, more consistent content quality
   The brand-trained assistant reduced editing time and improved clarity.

3. Higher team confidence and capability
   Training and office hours gave marketers hands-on skills they used immediately.

Why It Worked

• Assessment-first approach

• Brand governance integrated directly into workflows

• Hands-on, role-based training

• Secure in-environment implementation

• Reinforced learning through office hours

• Clear workflows for long-term marketing intelligence

​

This enabled Ontra to move from fragmented experimentation to strategic, consistent AI adoption across the marketing team.​​