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AI tools for work: what actually delivers - real examples, a business leader’s top picks (LLMs, meeting notetakers, workflows), and the essentials for safe, responsible use.

AI-generated content is silently eroding brand equity. Without governance, every “helpful” prompt risks diluting your voice. CMOs must lead AI enablement - building living brand voice systems, embedding them in workflows, and training teams to prompt responsibly. AI isn’t the threat. Neglect is. Guard your brand before it vanishes through a thousand small, off-brand outputs.