Fast Facts

Company: Help Scout, a customer support platform

Team: 20-person Revenue organization

Timeline: 4 training sessions over 6 weeks

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The Challenge

Andrea Kayal, CRO at Help Scout, recognized that while the team had access to AI tools, usage was shallow and fragmented. The goal was to cultivate a cultural "Mindset Shift" for the entire Revenue organization, moving from simply executing tasks manually to asking, "How can AI make this better?" prior to starting work.​​
 

The Solution

A 4-part AI Enablement training program designed to establish a uniform baseline of competency across the 20-person Revenue team.

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• Format: 4 60-minute live training sessions over 6 weeks

• Curriculum: AI Foundations & Responsible Use, Custom AI Assistants, Cloning Your Brand Voice with AI, and Advanced AI Workflow Automation

• Approach: Interactive sessions with hands-on builds tailored to Revenue team workflows

 

The Impact

Baseline Competency Achieved

100% of the team is now operating from the same foundational knowledge, including how to leverage AI in their work, create custom AI assistants, prompt effectively, and use it safely.

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Real-World Applications

The team is now building AI solutions across their workflows, including:

• Custom AI assistants for sales

• Automated sales outreach personalization

• Content creation workflows

• And more - essentially any task now starts with the question: "Can AI help with this?"

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AI Productivity Impact

Team members are now saving at least 30 minutes per day per person through AI-enhanced workflows.​

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