Challenge

Struggling with limited time and resources to learn about AI, Laura Fagundes, VP Marketing at InPractice recognized a gap in AI adoption within her marketing team efforts. The pressure to utilize AI to stay competitive created an urgency that seemed out of reach due to her unfamiliarity with the technology.

 

Solution Approach

Gravi AI provided Fagundes access to a time-efficient, interactive, and hands-on AI training session designed for clarity and practicality. The program follows the teach a person to fish method, equipping her to create customized AI assistants tailored to her marketing needs.

 

Implementation Process

During the training sessions, she actively engaged in building her own AI tools, progressing from observing to creating, demonstrating a significant cultural and skill-based transformation. The approach encouraged questions, enabling a deeper understanding and sparking further curiosity.

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Results Impact

• CustomGPT Creation: Post-training, Fagundes built multiple custom AI tools, increasing operational efficiency and data strategy sophistication.

• Deepened AI Engagement: Fagundes successfully advanced from AI novice to exhibiting an innovative, exploratory mindset toward AI applications.

• Higher AI Decision Confidence: Fagundes is now able to make more informed build vs. buy decisions for her team and feels much more confident about AI integration within her role.

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